From Tragedy to Change: How a CCJS Lawsuit Made Hunting Safer

A few weeks ago, CCJS attorney Kenny Cole was scrolling through ads when something caught his attention. A tree stand manufacturer — one he knew well — had redesigned its product with new safety features. To most people, it would have looked like a routine product update. To Kenny, it was proof that a case he fought years earlier had made a real difference.

Attorney Kenny Cole stands in his office holding a tree stand's printed assembly instructions, with the product's camouflage and metal frame visible in the foreground

Watch Kenny Cole, personal injury attorney in Huntsville, Alabama explain this case in a video here. 

A Product Failure With Devastating Consequences

Tree stands are a staple of deer hunting. They allow hunters to climb above the tree line, staying out of a deer’s sightline while hunting from a safer, more advantageous angle. For the family Kenny represented, a tree stand was supposed to keep their son safe. Instead, it failed, and he fell to his death.

When the family came to Kenny, he brought more than legal expertise to the case. As an avid hunter himself, he understood exactly how a tree stand is built, how it’s used in the field, and what it takes for one to fail. That firsthand knowledge shaped how he investigated the case. After digging into the product’s patent, Kenny argued that the manufacturer knew its design carried risks the company hadn’t adequately addressed.

The case ultimately settled. The manufacturer agreed to compensate the family, but stopped short of admitting any negligence in the product’s design.

Why the Redesign Matters

For a lot of companies, a settlement without an admission of fault is the end of the story. But the redesign Kenny spotted tells a different one. The changes to the product suggest that the pressure created by the lawsuit pushed the manufacturer to address the very safety concerns it had refused to acknowledge in court.

That’s the broader purpose product liability law is meant to serve. A lawsuit can’t undo a family’s loss, but it can force a company to take a hard look at a dangerous design and fix it before it hurts someone else. In this case, that’s exactly what happened.

A Case Built on Both Legal Skill and Personal Insight

It’s no exaggeration to say this family was fortunate to find Kenny. His background as a hunter gave him a level of insight into the product and the equipment most attorneys simply wouldn’t have had, and that insight, paired with his determination to hold the manufacturer accountable, was central to building a case strong enough to drive change.

It’s a reminder of why personal injury and product liability cases matter beyond the courtroom. They aren’t just about securing compensation for one family — they’re often the catalyst that makes a product, and an entire industry, safer for everyone who uses it next.

If You’ve Been Injured, We’re Ready to Listen

This case is one example of how the right legal team can turn a personal tragedy into lasting, positive change. If you or someone you know has been injured in an accident, or by a product that wasn’t as safe as it should have been, CCJS is here to help.

We are serious lawyers for serious cases. Contact CCJS today for a consultation.